THE 30-SECOND TECHNIQUE THAT CAN ACCELERATE YOUR WHITENING BUSINESS
We know that your time as a dentist is incredibly valuable (and stretched thin). Patient demands, office obligations, and all of the behind-the-scenes work that ensures your practice runs smoothly leaves very little time to add much into your daily routine.
So, what if we told you there was a quick, 30-second technique that could make your practice up to FOUR times more profitable? Even better, it’s something that any staff member can do at any dental visit.
At GLO Science Pro, we believe that every patient is a candidate for teeth whitening, but many don’t know what’s available or fail to ask about it at their check-ups. That’s why we recommend incorporating Motivational Shade Assessment into every appointment. It’s efficient, easy, and educates patients about the benefits of professional teeth whitening!
By integrating Motivational Shade Assessments into every hygiene visit, you’re able to start the whitening conversation with patients in a natural way. Here are some tips to help make this technique work for your practice-
Train All Staff- Your team is your best asset in promoting teeth whitening at home or at the dentist. Invest in the time to make sure everyone is well-versed in Motivational Shade Assessments so they feel comfortable introducing it to patients at appointments.
For an added boost, consider implementing an employee incentive program to help sell even more. Everyone loves a little friendly competition!
Promote In-Office and Online- Motivational Shade Assessments are the best way to build awareness of tooth shade and whitening potential with your patients. Highlighting services you offer online piques patient curiosity before they even step foot in your office. Use social media, newsletters, and your website to demonstrate shade transformations and the difference they can make. Doing so allows more time to discuss treatment options during the actual visit, plus creates a more informed consumer.
Use Visual Aids- Teeth whitening is an easy sell because of the incredible results. And since we live in such a visually stimulated world, use this to your advantage. Display pictures of whitened teeth before and after in the treatment room. Feature the innovative technology of products you offer, like our GLO Science Pro Platinum Wireless, complete with Bluetooth capability. These are the things people want to see and help create enthusiasm around dental visits.
To get started and accurately measure shade improvement, each treatment room must be equipped with a Whitening Shade Guide, an easy way to show how GLO Pro Whitening can improve the natural tooth color of patients. Keep these on display and encourage your staff to use them!
Follow-Up Post Appointment- It’s crucial to check in with patients after a consult to answer any additional questions and offer additional support. Even a quick text or email shows that you’re in tune with patient needs and available should they need you!
GLO Science Pro’s Motivation Shade Assessments allow you to help each patient discover their full smile potential, leading to happier patients who take better care of their teeth, seek out more dentistry, and refer more new patients. To learn more, visit glosciencepro.com today.