The field of dentistry continues to gain momentum, with new technology making cosmetic services more prevalent and affordable to the general population. Out of all available treatments, professional whitening remains one of the most popular choices, and it’s easy to see why. Teeth whitening is a quick and easy way to look younger and feel better, something everyone wants.
The rise in telecommunications and social media popularity, not to mention enhanced camera capability on phones has lots of people noticing imperfections they may have overlooked before. But many dentists still wonder just how profitable it is to add this service to their business, and the best way to launch a successful whitening program.
To stay current and make teeth whitening worth your time (and money), clinicians must take full advantage of every marketing angle available. Whether you’re in tune with the latest whitening systems or still debating the idea, we’ve rounded up some information to help make your decisions a little easier.
Here’s why every dental practice should offer teeth whitening and how it can help grow your business.
Why Dentists Should Offer Teeth Whitening
Oral hygiene and overall health and wellness remain top healthcare concerns for patients, which is great news for your practice. Why not use this opportunity to educate your patients about the benefits of professional teeth whitening? It will not only drive more traffic through your office, but it also encourages return visits and referrals. Why? Because patients who invest in professional teeth whitening tend to take better care of their teeth overall. Plus, when they look and feel better, they’re apt to refer your services to friends and family.
GLO Science Pro offers dentists and their staff the support and tools necessary to start and maintain a profitable whitening business. Here are some effective talking points when promoting our teeth whitening within your practice:
- GLO Pro features a universally-sized mouthpiece- no messy trays or impressions,
- Patients get lasting results without dehydration.
- There’s no treatment sensitivity and less chair time- now just 16 minutes!
- Professional whitening is a great option for patients’ post-aligner treatment.
Reasons Why Teeth Whitening Business Promises Higher ROI
We know health care is expensive, and many dentists wonder how to “sell” elective procedures to patients without turning them off. We’re going to let you in on a secret- professional teeth whitening is an elective procedure that sells itself. Many patients are unaware of their true teeth shade, so we always recommend beginning with a Motivational Shade consultation. Once it’s demonstrated just how easy it is to improve the quality of their smiles, many opt for the service without much convincing. An added bonus? Sometimes a whitening consultation can lead to the detection of other oral health issues such as cavities or loose caps, which may have otherwise been avoided.
Having adequate support and educational tools also impacts your success and profitability. When choosing GLO Science Pro for professional teeth whitening services, you’ll be working with a company that provides everything needed to launch a successful program. Our team is here to offer the support your practice needs to stand out from other dental businesses, making your office the “go-to” destination for all teeth whitening services.
Can normal dentists do teeth whitening?
Yes! GLO Science Pro’s line is available for purchase by all licensed dental professionals. We understand how important the products you choose for your practice are, and that’s why our whitening system is FDA-registered and backed by numerous studies. Patients seek your expert opinion on their oral health, so you can feel confident delivering them the very best products.
How to add cosmetic teeth whitening to your practice?
One of the biggest struggles when launching a professional whitening program is a solid marketing plan. Because if patients don’t know the services you offer or how beneficial they are, you risk losing a serious influx of business. Luckily, the GLO Pro team consistently shares new advertising resources and promotional strategies directly with partner practices and through social media. Here are a few other ways to utilize GLO resources as you build your whitening business:
- Motivational Shade Taking- Consider integrating this into each hygiene visit. It provides a way to open dialogue about professional whitening in a comfortable manner for both you and your patients.
- Online Resources- We have many flyers, videos, and testimonials on our website that make featuring our products and promotions easy and convenient.
- Social Media Imagery- In this age of technology, people are looking for the fastest ways to receive information. Keep them in the loop by sharing our products and other resources on your social media platforms.
Why do dentists drive more teeth-whitening customer leads than salons?
From at-home teeth whitening to toothpaste and floss, your patients see you as an expert on all things related to oral care. They trust your opinion which is why they will choose teeth whitening in your care over a non-licensed individual. Communicate with patients the advantages of seeking professional teeth whitening treatments from an expert as opposed to other alternatives, and remind them that when whitening is done by a dental professional, they’ll receive pre-and post-treatment care specifically tailored to them.
Add value to your services by working with brands highly regarded by industry leaders and backed by reputable studies. GLO Science Pro holds over 25 issued patents for our oral care products and proprietary teeth whitening technologies. From our unique universal mouthpiece to our teeth whitening ingredients, GLO Science Pro has proven to be the best teeth whitening on the market, and something you can’t get just “anywhere”.
Does offering teeth whitening drive more return patients?
Whitening patients tend to take better care of their teeth at home, seek more in-office procedures and send more referrals. By capitalizing on their dedicated oral care, you’ll attract whitening patients in both existing and new clients. Not to mention, smile transformations make for excellent advertising! Include before and afters in newsletters, on social media, and your website. We’re confident the results you get with GLO Science Pro are unparalleled, and it truly is a service that sells itself.
How does offering free teeth whitening increase overall revenue?
Professional teeth whitening offers an excellent return on investment through return visits, maintenance between checkups, referrals, and attracting new patients. Many dentists worry about the initial cost, but the GLO Pro whitening system makes it easy to turn any space into a treatment room. The compact whitening device design takes up less than 6 square inches of countertop space, can be set up in seconds, and can move easily between rooms for maximum flexibility. Plus, our newest technology reduces the need for time-consuming impressions, further reducing overhead costs for equipment and staffing.
To capitalize most, we recommend ensuring all staff is adequately trained in your whitening program; after all, they are your best sales asset! Make sure they’re well-versed in the products, terminology, and costs of what you’re offering. Incentivize sales with goals and rewards. After all, who doesn’t love a challenge?
At GLO Science Pro, we understand that time and budget constraints can impact staff training, which is why we’ve created concise and free training videos to complement our in-office and at-home teeth whitening systems. By taking away the guesswork, you can feel confident your staff is knowledgeable and prepared to promote the best teeth whitening services to patients.
Promoting GLO Professional Whitening in your practice offers your patients the confidence and pride that comes with a bright, white, healthy-looking smile. Helping you provide the best care for your patients is at the heart of everything GLO Science does. From creating safe, high-quality treatments to making sure the process is pain-free and comfortable, we want to make it easy for you to help patients look and feel their best.
We’re excited to be on this journey with you and look forward to building a solid program together.