HOW TO GROW YOUR PRACTICE THROUGH SOCIAL MEDIA
By now, you’ve likely heard the impactful role social media is playing in dentistry. Gone are the days of simply mailing out newsletters and appointment reminders. Instead, practices around the country are sharing news through Facebook, Instagram, Tik Tok, and more.
There’s a good reason for this movement. The field of dentistry has gained momentum over the last few years, estimated to be worth around $36.8 billion by the end of 2021. To stay current and profitable, dentists must take full advantage of every marketing angle available.
Whether you’re in tune with the newest apps or still adapting to the idea of it all, we’ve got some helpful tips and tricks to help grow your practice through social media:
Plan out your social calendar- Social media requires pre-planning just like anything else. If you want to execute successful marketing, your posts should be relevant, eye-catching, and informative. Decide if you’ll handle this personally, use someone in-house, or outsource to a social media management company. Whatever you decide, taking the time to plan will make things much easier (and more cohesive) in the long run.
Capitalize on trends- Remember when people thought using banana peels for teeth whitening was a good idea? We couldn’t believe it either, but these fads pop up from time to time. Patients need to distinguish facts from myths, and they rely on you to help them. Use social media to highlight innovative products, ranging from toothbrushes, teeth whitening, and oral care tools.
Speaking of trends, with professional teeth whitening on the rise, now is a great time to promote GLO Science on your social accounts, too! We’ve got lots of tips, tricks, and free content ready for you to share right on our website. You can also follow us on social media for inspiration and company updates.
Keep things positive- Many see social media as an escape from daily responsibilities, so consider this in your messaging. Focus on all the incredible benefits of maintaining good oral health and keeping up with routine checkups!
With so many people experiencing some degree of dental anxiety, it’s important to showcase the lighter side of dentistry. This will make people want to come to the dentist— and specifically to your practice.
Create a sense of community- Everyone wants to feel a part of something, even at the dentist. Creating a sense of community with your followers will not only keep them coming back but will encourage them to refer family and friends. Attract new clients with welcoming messages, office tours, and giveaways.
Social media is here to stay, and dentists stand to benefit from its many advantages. That’s why at GLO Science Pro we’re committed to helping you promote both in-office and at-home teeth whitening through various social platforms, enhancing your practice and increasing profitability.
For questions or to place an order, visit glosciencepro.com