We all love the promise of new beginnings and are thrilled to see special events and milestones celebrated once again. There’s a certain excitement in preparing to look our best for these occasions, and teeth whitening tops many to-do lists. Even Hollywood is back in action, with dazzling smiles on display at the recent Oscars and Golden Globes.

There’s a reason that dentists continuously name professional teeth whitening as the most highly requested treatment in their practices; the demand for both in-office and at-home teeth whitening is high and only getting higher. According to an American Academy of Cosmetic Dentistry survey, virtually all adults (99.7%) believe a smile is an important social asset, and this is truer now than ever. Video conferencing also made people more aware of the appearance and health of their teeth than ever before. Finally, people want to look their best as they prepare to celebrate together for events like weddings, proms, graduations, and reunions, and let’s face it - even the most expensive outfit or incredible hairstyle can’t cover up a lackluster smile.

The best way to tap into this desirable market while still meeting the needs of your patients is to start with education and continue with awareness. Take a shade during routine check-ups and let them know that a foundation of consistent healthy oral care habits is the best way to create radiant, camera-ready smiles. Then you can discuss the best teeth whitening options and make them aware of the services you offer that will get them smiles that are sure to impress any day of the year.

Here are a few areas to address with patients just in time for their next special event:

Healthy Habits from the Start

A beautiful smile begins with a healthy lifestyle. Proper nutrition, adequate water intake, and a consistent oral care routine contribute to brighter, whiter teeth. Routine check-ups provide a sneak peek into a patient’s daily habits, but what happens the other 363 days of the year?

Therapeutic products like ECO Balance are great to introduce to patients who could use some help with their daily routine, and it’s also the perfect complement to an already strong oral care regimen. Brushing with this powerhouse formula twice a day on top of regular toothpaste provides lasting gum health, fresher breath, and whiter teeth. 

Speaking of brushing, consider adding Twice to your product offerings, one of the best toothpastes available to your clients. This innovative formula whitens teeth, protects against sensitivity, and balances the mouth’s pH while preventing cavities and weakened enamel.

Don’t Be Afraid to Show Off 

Telling patients about professional whitening services is one thing, but showing them is another. Take advantage of this busy time of year by taking shade comparisons and capturing teeth whitening before and after's. Then, share on your website, newsletters, and social media so patients get a clear picture of just how beautiful their smiles can become. A satisfied patient beaming with confidence is truly your best testimonial!

Bring the Party to Your Office

Why not take part in the festivities yourself? Showcase the latest in teeth whitening methods with a GLO White Party(provided that your area and state allows you to do so safely, and also making sure that you and your team take all the necessary precautions to ensure the health and wellbeing of everyone in the practice, of course)! It’s the perfect way to create a fun atmosphere while patients get their GLO on.

Generate excitement and interest by offering giveaways or other discounts for event attendees. Visit our website for free checklists, planning guides, and customizable templates to make party planning seamless and stress-free.

Stress Consistency and Compliance

Milestones and celebrations are momentous occasions, but keeping up with healthy oral care habits year-round should be celebrated too. Be sure your staff follows up with patients post-whitening and offers tips to keep their smiles GLOing. Our professional strength GLO Vials are the best choice for on-the-go touch-ups and maintenance between office visits and professional whitening treatments.

With celebrations and social gatherings making a comeback, it may be time to rethink your professional whitening model. Use the right tools, products, and strategies to guarantee both your practice and patients are GLOing!


Wedding Teeth Whitening Tips – American Dental Association (

Whitening | AACD Central


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