Let’s face it. Dental offices don’t always top the wish list for places people want to visit. But all that’s changed in recent years! Take a peek inside some of the industry’s busiest practices, and you may find yourself at a cross between a spa and a high-end boutique.
This begs the question—is your office a place your patients are excited to go? If not, you could be missing out on a valuable opportunity to increase sales and patient retention.
Don’t risk losing a valuable customer to a competitor. Here are our top tips for making your practice a destination:
Create a Marketing Strategy- You are your own best marketing tool, and just like any other business, dental offices should develop a unique brand. Why? Humans are visual creatures and want to be in places that appeal to their senses. Everything from the artwork you display to the music you're streaming should make patients want to be there.
Professional teeth whitening services are a great place to start advertising. But if you’re not sure how, we’ve got you covered! GLO Science Pro offers many free, customizable templates on our website, saving you time while helping to boost sales.
Strengthen Your Online Presence- Over 69% of adults in the US are on Facebook, solidifying the fact that if you’re not actively engaging on social media you’re missing out.
You may be wondering how this translates to getting them into your office. It all comes down to the types of content you’re sharing. Industry news, testimonials, and giveaways will help your practice stand out from others while also convincing them it may be time to schedule their next cleaning or teeth whitening treatment! Need more ideas? Follow GLO Science Pro on social media or check out our free social content library.
Engage in Your Community- Small businesses need help more than ever, so connecting those in your community is a great way to network and grow your practice. In doing so, you’ll be highlighting a commitment to those who live and work in nearby towns you service. And in return, people will have good reason to choose your practice over the competition.
Highlight Cosmetic Services- From at-home teeth whitening to veneers and tooth polishing, everyone wants a beautiful smile. Yet time and time again we hear from people who aren't sure where to begin. If patients are not aware of the services you provide and the incredible results they can achieve, they’re less likely to seek out cosmetic procedures.
The waiting area of your office is prime real estate for advertising. Showcase the products, brands, and technology you offer. The GLO Whitening Marketing Kit can help do just that by allowing you to spend less time marketing and more time whitening. It comes with everything you need to promote your whitening program to patients; including an eye-catching GLO Whitening Light Up Display that will prompt whitening inquiries, brochures promoting GLO Whitening that you can add to your patients’ goodie bags, and GLO easels you can put up around your waiting area. Additionally, make sure to educate all staff on the services your practice offers so that anyone can answer questions. The best part? Patients who opt for cosmetic dentistry are more likely to return for regular checkups, giving them the boost needed to book their next appointment.
An appealing dental office delivers more than just oral care. It also delivers a feeling of comfort, enjoyment, and maybe even a little distraction from everyday life. GLO Science Pro is proud to work directly with our dental partners to deliver the results both you and your patients want with professional tooth whitening products and services you’ll feel confident promoting.