Inspiration For Your Marketing Calendar

Here's your annual GLO marketing calendar at a glance! Need some guidance?

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JANUARY - NEW YEAR, NEW YOU

January is when self-improvement is on everyone's minds. Ask patients about their resolutions for the new year to engage in conversation. Start New Years marketing in early December.

FEBRUARY - VALENTINES FOR EVERYONE

Americans spend close to $19 million on Valentine's Day each year so they want to make sure to be smile ready! A couples promotion or giveaway can be a great way to tie in to that theme. Start your marketing in January.

MARCH - ST PATRICK'S DAY CELEBRATION

Decorate your office in green and white with GLO as a focal point.

APRIL - SPRING HAS SPRUNG

Everyone is thrilled when Spring finally arrives and thoughts to turn to upcoming events and celebrations - not to mention the spring holidays and family gatherings. The perfect time for a brighter, photo ready smile!

MAY - MOTHER LOVE & HAPPILY EVER AFTER

Wedding season is starting and along with that comes a celebration of the moms in our lives. Let's give all those moms, brides, grooms and their wedding parties smiles they can be proud to share every day and on those extra special days!

JUNE - SUMMER FUN, DADS & GRADS

Schools are winding down and summer plans are revving up, including Fathers' Day and graduations galore. With more freedom, flexibility, and reasons to celebrate - it's the perfect time for a whitening treatment to start summer off right.

JULY - FANTASTIC FOURTH

Get your patients ready for dazzling fireworks displays and 4th of July barbeques with some sparklers of their own - sparkling smiles that is. Start your Independence Day marketing in June.

AUGUST - VACATION VIBES

Time to recharge before summer's end. Whether your patients are headed to the beach, a car trip, international destination, or a stay-cation, they'll want a bright white smile to flash in those vacation pics.

SEPTEMBER - BACK TO SCHOOL

Back to school and work routines means a fresh start with a fresh look. Start marketing for back to school in August.

OCTOBER - GET FANG-TASTIC!

Halloween is coming up and you can have some fun with costumes and decorations in your practice. Instead of candy, how about offering a "fang-tastic" whitening special or raffle?

NOVEMBER - GIVE THANKS

With the upcoming Thanksgiving holiday, it's the perfect time to give thanks to your patients and your team. Plan a special treat or a special gift to thank those who make your practice run every day and the patients who trust you with their oral health.

DECEMBER - HOLIDAYS ARE HERE!

Everyone wants a brighter smile for the holidays. Start marketing for holidays at the end of October so all your patients have enough time to get their smiles GLO-ing before the celebrations begin.