Inspiration For Your Marketing Calendar

Here's your annual GLO marketing calendar at a glance! Need some guidance?

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JANUARY - NEW YEAR, NEW YOU

January is when self-improvement is on everyone's minds. Ask patients about their resolutions for the new year to engage in conversation. Start New Years marketing in early December.

FEBRUARY - VALENTINES FOR EVERYONE

Americans spend close to $19 million on Valentine's Day each year so they want to make sure to be smile ready! A couples promotion or giveaway can be a great way to tie in to that theme. Start your marketing in January.

MARCH - ST PATRICK'S DAY CELEBRATION

Decorate your office in green and white with GLO as a focal point.

APRIL - SPRING HAS SPRUNG

Everyone is thrilled when Spring finally arrives and thoughts to turn to upcoming events and celebrations - not to mention the spring holidays and family gatherings. The perfect time for a brighter, photo ready smile!

MAY - MOTHER LOVE, HAPPILY EVER AFTER & PROM

Wedding and prom season is starting and along with that comes a celebration of the moms in our lives. Let's give all those prom-goers, moms, brides, grooms and their wedding parties smiles they can be proud to share every day and on those extra special days!

JUNE - SUMMER FUN, DADS & GRADS

Schools are winding down and summer plans are revving up, including Fathers' Day and graduations galore. With more freedom, flexibility, and reasons to celebrate - it's the perfect time for a whitening treatment to start summer off right.

JULY - FANTASTIC FOURTH

Get your patients ready for dazzling fireworks displays and 4th of July barbeques with some sparklers of their own - sparkling smiles that is. Start your Independence Day marketing in June.

AUGUST - VACATION VIBES

Time to recharge before summer's end. Whether your patients are headed to the beach, a car trip, international destination, or a stay-cation, they'll want a bright white smile to flash in those vacation pics.

SEPTEMBER - BACK TO SCHOOL

Back to school and work routines means a fresh start with a fresh look. Start marketing for back to school in August.

OCTOBER - GET FANG-TASTIC!

Halloween is coming up and you can have some fun with costumes and decorations in your practice. Instead of candy, how about offering a "fang-tastic" whitening special or raffle?

NOVEMBER - GIVE THANKS

With the upcoming Thanksgiving holiday, it's the perfect time to give thanks to your patients and your team. Plan a special treat or a special gift to thank those who make your practice run every day and the patients who trust you with their oral health.

DECEMBER - HOLIDAYS ARE HERE!

Everyone wants a brighter smile for the holidays. Start marketing for holidays at the end of October so all your patients have enough time to get their smiles GLO-ing before the celebrations begin.

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