It’s hard to believe December is upon us and the holiday season is in full swing. Stores are bustling, calendars are filled, and plans for the new year are being made. During this frenzied time of year, many people also find themselves not only checking off gift lists but checking off to-do lists as well. This often includes appointments that may have been put off throughout the course of the year, like dental visits.
With a busy dental office, it’s an ideal time to talk to your patients about the many smile services you offer, not only for themselves but for friends and family as well – like teeth whitening! After all, who doesn’t want to start off the new year with a brighter, whiter smile?! GLO has many gift options to give (and receive) during the holidays, so here’s a helpful guide you can use to help you share exciting smile gifting options with your patients.
The first step in promoting teeth whitening during the holidays is to advertise. GLO makes this very easy for you with a variety of posters, flyers, and images available for download for free on our website at glosciencepro.com/tools. In addition to displaying these in your practice, include them in social media posts and email blasts as well. This gives you the added benefit of exposure to a wider audience, including potential new patients.
Everyone loves getting a deal and this time of year is a great opportunity to offer teeth whitening promotions. Ideas include discounts off regular pricing, buy one/get one deals, or even referral incentives (refer a new patient and get a free whitening kit). Advertise your promotions (see above) and be sure everyone on your staff is aware so they share these offers with patients before or after appointments.
Another great way to share GLO gift ideas is to display the products, such as the Take Home Kit or GLO Vials, with wrapping, gift bags, or bows and an explanatory sign by the front desk. This helps give your patients some last-minute gift inspiration as they’re checking out or booking their next appointment. You may even want to have some gift bags and bows available to make things even more convenient. Who doesn’t love one-stop shopping?
Why fill stockings with miscellaneous odds and ends when your patients can give something that will really make the recipient smile? GLO Vials come in packs of 3 or 10, and are the perfect stocking stuffer!
ECO Balance also makes a great add-on gift. Brushing with ECO twice a day on top of regular toothpaste helps with gum health, provides fresh breath, and whiter teeth. It’s the perfect compliment to one of our other GLO whitening products.
There are many ways to encourage patients to give a GLOing gift this holiday season. Self-care is a trend that’s always in style, and professional teeth whitening with GLO is sure to make the holiday season brighter.