The rise in post-pandemic self-care treatments continues to heat up well into the prime summer months. Fueled by a desire for cosmetic improvement from home, teeth whitening remains a top priority for those venturing out mask-free once again. In fact, teeth whitening has grown 47% in this year alone! With such demand, there is no better time to capitalize on this industry boom.
While some might call this a “trend,” we expect to see this pattern continue in the months and years ahead. Here’s why at-home teeth whitening is the new hot ticket item in oral care and why it’s here to stay.
Unmasking smiles- We all have a lot to celebrate- so why not start with a beautiful smile? As cities return to some semblance of normalcy and we’re able to unmask more, people are looking to put their best foot (or smile) forward. We’ve spent enough time hiding behind masks. There’s no better feeling than seeing facial expressions again.
It’s no wonder whitening has become such a popular cosmetic treatment. Social events are in full swing as we make up for lost celebrations of the past year. Be sure patients know that you offer professional whitening services and how easy they are to perform both in-office and at-home. Promote on social media, send reminders for specials, and incentivize bookings with gifts or giveaways.
Lifestyle changes- People live differently today, and in many ways, that’s for the better. Working from home has become commonplace, which means many virtual meetings and Zoom calls on a daily basis. While folks may be able to hide pajama pants behind their computers, they can’t hide a dull smile- causing them to notice and re-evaluate changes they’d like to make to their teeth.
Show patients just how white their smiles can become with GLO’s Motivational Shade Guide. If your staff requires additional training on using this during routine checkups, our website offers videos and courses to seamlessly incorporate the technique into your practice. We believe every patient is a candidate for whitening, and using our guide is the best visual you can provide for encouragement.
Focus on health- COVID-19 brought to light the crucial link between oral care and overall health as we learned that people with periodontal disease were more likely to suffer from Coronavirus complications. One particular study found that “COVID-19 patients with gum disease were 3.5 times more likely to be admitted into the ICU compared to periodontitis-free COVID-19 patients. They were also 4.5 times more likely to require assisted ventilation, and nearly nine times more likely to succumb to the coronavirus than those who did not present periodontitis.”
Knowledge is power, and with statistics like this, we must remain fully transparent with our patients and let them know the positive impact that regular oral health care has on general health.
GLO Science Pro remains committed to delivering the most innovative oral care products in cosmetic dentistry. Products like our ECO Balance not only whiten teeth but also protects the mouth’s pH to fight inflammation, decay, and dry mouth. Those who seek professional whitening tend to be better dental patients and are more likely to care for their teeth properly between checkups and treatments. Let patients know that when they whiten their smiles, they’re also enhancing their oral health. It’s a win-win for both clinicians and patients!
Gone are the days of complicated, time-consuming whitening treatments. GLO delivers beautiful, white, healthy smiles- a trend that’s here to stay.